Jewelry is always an excellent gift for a woman. However, depending on her age, there are different types of jewelry she’ll appreciate. And you should always take into consideration a woman’s personal style.

For example, is she the quiet or introverted type who likes simple, understated jewelry in quiet colors. Or is she an extrovert, who loves colorful, big jewelry that makes a statement.

You’re always right when you choose simple jewelry. Choose gold, silver or colored gems, depending on what her style is. Generally, a tasteful lapel pin, piece of unique, handmade jewelry you know she likes, a simple bracelet if she wears them and/or charm for her collection; simple gold or silver earrings can work well. Unless you know exactly what she likes, it’s best to stick with simple, tasteful designs in understated colors. Stay away from plastic unless you know that’s what she usually wears.

If you’re planning to buy her a gold or silver chain, remember that as women age they prefer looser neck jewelry. Jewelers believe a 20” necklace is the perfect size. Notice if she wears a longer length. Avoid costume jewelry. If you can afford it by 14K gold, white-gold, silver or sterling.

When purchasing clothing, think about their current style. Also size. Depending on size, simple sweaters and jackets can be great gifts. Unless they’re small in stature and size, stay away from fitted clothing. Instead, choose clothing which is comfortable. This doesn’t mean it must look like something Omar the Tent Maker created.

Chose good, wear-well fabrics like soft wools, cashmere, 100% cotton fabrics, micro-suedes. Stay away from polyester, worsted blends, large prints and stripes, drapey fabrics like nylon.

Select simple, solid colors. For example, white, ivory, and most solid pastels work well for blouse or top colors. Navy, black or rich brown for jackets and pants. Shades of Ivory and cream can also work well for pants. These are tasteful, classic colors. Which can be worn for all occasions.

When it comes to accessories size matters. Don’t give a tiny purse, piece of jewelry or scarf to a larger woman. Conversely, it’s usually wise to give a petite woman something smaller and tasteful. Choose good leathers, designer fashions when you can afford it. Simple colors like black, brown and ivory are best when it comes to wallets and belts.

It’s best to buy nightgowns or lingerie only for those you care close to. Or a significant other. Since this is an area where it’s easy to go wrong. And never, ever, purchase this type of item for another professional or someone you work with. Purses are hard to buy for most anyone. Unless you know exactly what they want, or like, it’s usually best to give them a gift certificate.

Think about a good bottle of wine. There are hundreds of great, tasty wines available today. Great gifts which can be given or easily shipped. If they are a wine collector, a gift of a monthly wine club subscription, unique wine-related gifts such as wine glasses and accessories also make excellent gifts.

Always a great gift to choose - gourmet goodies. Such as a gift basket, gourmet flowers, gourmet food of the month club subscription. Today you can gift someone with everything from gourmet brownies, chocolates and truffles, to fabulous cheesecakes and towers of boxes - each filled with a unique snack.

Steer clear of diet, face and body products. Only choose perfume if you’re sure what they like. Never buy a knock-off perfume as a gift. But there a great companies, online, offering the real thing at discount prices.